It’s no surprise that SaaS and cloud computing solutions are increasing in popularity. From reduced costs in hosting and infrastructure to increased mobility and accessibility, the benefits are profound. Need proof? A recent study by IDC estimates that spending on cloud services will expand at a compound annual growth rate of 27.6%, from $21.5 billion in 2010 to $72.9 billion in 2015. From Google to Salesforce to Amazon to Microsoft… the cloud is getting fuller and heavier.
While the popularity and acceptance of cloud computing has certainly taken off, new questions are being asked regarding the security of third-party data hosting. Has the centralization of IT into a few cloud computing platforms made it easier for the “bad guys” to focus their efforts? Is valuable information from your marketing department, such as customer preferences, past orders and mailing lists, at an increased risk for cyber threat?
Despite this concern, an alarming study by the Ponemon Institute, which surveyed over 900 IT executives across the world, found that about half of worldwide IT organizations said that no one in their organization evaluates cloud computing providers for security. Worse yet, another half said they were pretty sure that no one in their organizations knew about every cloud computing service that end users in their company were storing data on.
You don’t have to be a weather forecaster to predict this impending thunderstorm.
Can you really rely on the cloud to keep your marketing intelligence safe? What steps has your organization taken to evaluate CRM, email or other cloud service providers for security?
